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Author Archives: Howard Yermish

Rube Goldberg Machines on YouTube

This past week, the new OK Go video for “This Too Shall Pass” in the form of a truly amazing Rube Goldberg machine went viral. This video is the rare exception to the rule: you cannot expect any video to go viral. However, if you make something this cool, it will. After watching, I immediately thought [...]
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Don’t Block the Ads

Plain and simple, the advertisements support the sites and when you block them, the advertisers don't see the investment in Ars Technica as worthwhile.
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Dangers of Citizen Journalism

A bit on the lighter side, check out this article: iPhone photo of “ghost” makes UK tabloids look foolish Here is the gist of the article. Guy with an iPhone used an application to snap a picture and the application overlays a “ghost image” on the photo. He submitted the photo and the UK’s Sun and Daily [...]
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New Google Search Stars

I’ve been very upfront with people regarding the future of search engine optimization. Google’s latest announcement further signals that Google’s goal is to deliver the best search results to each individual person. From the Official Google Blog: Stars make search more personal We’ve long believed that personalization makes search more relevant and fun. For nearly five years, [...]
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Irony: Day of Thunder Postponed due to Snow

Just a quick post: The Online Marketing Day of Thunder scheduled for February 27, 2010 has been postponed due to snow. The new tentative date is April 17th pending the availability of the training room. The new date is Saturday, April 24, 2010 from 9am-4pm. Hopefully it will not snow at the end of April.
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Drum Music with a Wii Remote

Sometimes technology and music intersect in amazing ways and this in one of them. Patrick Flanagan has managed to make a Wii Remote control all kinds of different drums and percussion instruments. If you know where my brain is, you can figure out why this is SO AMAZINGLY COOL!
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Recent Tweets for February 23, 2010

I challenged SunGard to make me an offer: [view] SunGard is looking for a CEO for Availability Services – http://bit.ly/axDOzg – Go ahead, make me an offer SunGard. After a couple of posts back and forth between @SomaCowGeoff, I suggested a feature for Tweetie to it’s developer: [view] @atebits Great idea for Tweetie feature… allow me [...]
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Your Email List Stinks

Week after week, the same tired, boring content. Over and over and over again. What a waste of pixels. Someone somewhere convinced you that the person with the biggest email database wins. Perhaps you should rethink your email marketing strategy.
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Learning from the Grateful Dead

Recorded sound can easily be digitized and delivered over the Internet. It will eventually be free because the cost to deliver is nothing, and the inventory of choice is wildly abundant. On the surface this stinks. Especially if you are a song writer, a band or the RIAA (Recording Industry Association of America). This doesn’t mean that [...]
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Wired Magazine Understands

This short 4-minute video demonstrates how Wired is going to use technology to do what they do really well: tell stories.
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  • LinkedIn Power Session

    Friday, March 19 • 8a - 10a
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    In this workshop you will to use this business networking tool to make more powerful connections, promote your expertise, as well as research companies and prospects. Whether you are new or looking for ways to be more effective with LinkedIn, you are sure to learn at least 7 things that you can do immediately to leverage this online network. The cost for this 2-hour workshop is $30 per attendee and limited to 15 participants. Advanced registration is required for attendance.