Cost, Credibility and Control

By Howard Yermish | May 31st, 2008

John Jantsch from Duct Tape Marketing brings us this post:

He talks about blending advertising, public relations and referrals to create a balance between cost, credibility and control.

My 2 cents was about making sure that advertising, PR and referrals worked together to create a continuum. Most businesses isolate these activities rather than designing a strategy so that one amplifies the other.

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