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Sandy and Howard change the world of marketing with two microphones and a chess clock.
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Recent Items…
- A Tale of Three Diners
- “Super” Guarantee
- Racing Toward The Wall at 5,000
- The Main Thing Is
- Email Subjects Should Help Us Both
- Social Media Summer Camp
- Early Adopters and Free Dessert
- Follower Ratio on Twitter
- Six Questions to Improve Your Email Marketing
- Thank You TicketLeap
- Implementing @ Anywhere
- Simple Tip for a Paperless Office
- Default Behavior: Toasted Bagel
- Gina Nails It
- Facebook’s Slippery Slope
So often, email marketing bugs me. Companies forget that in order for email marketing to really be effective, the customer has to actually be interested in the message. So when I received a short message from Lens.com today, I was totally blown away.
No ads, no sales, no special offers, no testimonials, just a short message from another good human. So after having a fabulous customer experience with a recent order from Lens.com, they have absolutely solidified themselves in my mind as a company that I can commit to in the future.
Thank you, Jennifer Cole.